4. In order to launch a new electronic product which is no-existing in the market, suggest the steps to be followed from the development of your idea to the final implementation of the product?
In order to design a product which is not existing in the market, we have to consider many factors and then implement it in a sequential way.
Basically in product design , we’ve 5 different product-levels. They are:
• Core benefit
• Generic product
• Expected product
• Augmented product
• Potential product.
Core benefit:
• The essential theme of the product.
• Represents the fundamental service of benefits.
• Derived from the consumers need.
• Decisions regarding product should begin with this stage.
Generic product:
• Second level.
• Basic version of the product.
• Typically a rudimentary product.
Expected product :
• Third level.
• Contains the set of ‘attributes & conditions’ that buyers normally expect.
Augmented product :
• Fourth level.
• Includes ‘additional services & benefits’ that distinguish company’s offering from competitors’ offering.
Potential product :
• Top level.
• Includes all the’ augmentations & transformations’ that product light undergo in the course of time.
• Attempts to satisfy all the consumers.
When such a ‘product design ‘ phase is completed, we undertake the real ‘design process’.
Design process.
The design process should consider both the users & transform their needs into a product satisfying these needs.
The design process is a step-by-step process having 6 major levels.
To know these 6 steps in detail click here
Besides all these, the designers and manufacturers should have a clear picture about the life-cycle of the product would be. Such an idea will maximize the efficiency and life of the product.
A typical plot indicating the product life-cycle is shown. It has ‘production /sales’ as y-axis & ‘time’ in the x-axis.
As seen above , the entire cycle is divided into 4 major stages.
1.Introduction.
2.Growth
3.Maturity
4.decline
Introduction
Basically in product design , we’ve 5 different product-levels. They are:
• Core benefit
• Generic product
• Expected product
• Augmented product
• Potential product.
Core benefit:
• The essential theme of the product.
• Represents the fundamental service of benefits.
• Derived from the consumers need.
• Decisions regarding product should begin with this stage.
Generic product:
• Second level.
• Basic version of the product.
• Typically a rudimentary product.
Expected product :
• Third level.
• Contains the set of ‘attributes & conditions’ that buyers normally expect.
Augmented product :
• Fourth level.
• Includes ‘additional services & benefits’ that distinguish company’s offering from competitors’ offering.
Potential product :
• Top level.
• Includes all the’ augmentations & transformations’ that product light undergo in the course of time.
• Attempts to satisfy all the consumers.
When such a ‘product design ‘ phase is completed, we undertake the real ‘design process’.
Design process.
The design process should consider both the users & transform their needs into a product satisfying these needs.
The design process is a step-by-step process having 6 major levels.
To know these 6 steps in detail click here
Besides all these, the designers and manufacturers should have a clear picture about the life-cycle of the product would be. Such an idea will maximize the efficiency and life of the product.
A typical plot indicating the product life-cycle is shown. It has ‘production /sales’ as y-axis & ‘time’ in the x-axis.
As seen above , the entire cycle is divided into 4 major stages.
1.Introduction.
2.Growth
3.Maturity
4.decline
Introduction
- initial increase in production.
- includes taking ‘patents’ for the product.
- Establishing brand-names.
- Pricing.
- Trademark.
Growth
- More quick production- increase than in the introduction phase.
- extra features added to captivate customers.
- Advertisements to improve sales.
- More distribution channels (market places)
Maturity
- Obtained Optimum production.
- Add up some extra-features.
- Reduce price.
- Differentiate the product from the competitor’s product.
Decline
- Maintain the product by adding new features.
- Find new users.
- Discontinue the product or sell it to any willing firm.
Hence by considering all these major steps, a non-existing product can find its way to the market and become a successful product.
Good Explanation. It was in depth so i could understand everything that i was looking for electronic product developent
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